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Summer 2004
See Page 46

 


Fall/Winter 2004
Click here to read about a
company we helped start.

 

 

Frequently Asked Questions

 

 

 


1.Should I purchase the Startup CD?
2. Do you have to be a licensed esthetician or massage therapist to open up a mobile day spa business?
3. Do I need a background in the spa industry to be successful in this business?
4. Can I set my own costs for my mobile day spa's services and choose my own product lines?
5. Should I list myself as a "corporation" or an "LLC"?
6. What types of permits, licenses and insurance requirements are required for this type of business?
7. I am interested in owning a mobile spa business. Is it possible for two people to go in on the start-up?
8.
How can I list on your directory?
9. Why should I choose your company?
10. How many mobile spas have you helped start-up?
11. What is the expected start-up expense for this type of a business?
12. How many technicians should I hire initially?
13. There is another mobile day spa in my area. Can I still open one up?
14. Do you have projected earnings?
15. Do you know if there has been research conducted on the marketability of mobile spa services in my area?
16. Is there special licensing/regulations for a mobile da
y spa in my area?
17. What can I expect to make in this business?

 


1. Should I purchase the Startup CD?
1. If you are a business starting from scratch and do not have any experience in the spa industry or starting a business then this is an invaluable tool. The CD will provide you with everything you need to successfully start and run a mobile spa business. The CD will save you time from having to gather your own information and create your own forms and templates. It will also provide you with 2 hours of consultation so that you have support when you need it.
2. If you already have knowledge on starting a business or already have a mobile spa business setup then the CD may not be necessary. In this case you can purchase the forms and templates that you feel you may need a la carte. The list can be obtained by emailing jeannie@puurspa.com and ordered by calling 1-888-267-1858 x.1.

2. Do you have to be a licensed esthetician or massage therapist to open up a mobile day spa business?
No. Even though it is recommended to have some experience in this industry. Most people that open this business are people that have never been in the spa industry. They hire independent contractors - massage therapists, estheticians etc to provide the services. But we do have some mobile day spa owners that ARE licensed estheticians and massage therapists that WANT to provide treatments to their clients, and some licensed estheticians and massage therapists that have opened mobile spas that DON'T want to provide services, they just want to stay on the "business" end of things.


3. Do I need a background in the spa industry to be successful in this business?
No. Success is dependent on you, not your background. Obviously, spa industry experience may give you an edge, but as a business owner, you will be dealing more with business related issues.

4. Can I set my own costs for my mobile day spa's services and choose my own product lines?
Yes, you own 100% of your business. Each city and state's client base is different, the services, products, marketing/advertising and even your prices will NEED to be built around your specific target audience and demographics.

5. Should I list myself as a "corporation" or an "LLC"?
We are unable to offer legal advice. An accountant or business attorney would be able to determine the best solution based on your company's needs.

6. What types of permits, licenses and insurance requirements are required for this type of business?
These vary depending upon your city and state. You should consult your city's local laws for mobile services and/or check with spa licensing boards for more information on mobile laws in your city. You also will want to secure liability insurance for your company as well as having your independent contractors carry liability insurance individually.

7. I am interested in owning a mobile spa business. Is it possible for two people to go in on the start-up?
Yes, you can have 2 partners with each partner being responsible for a different aspect of the business.

8. How can I list on your directory?
The directory is available to anyone who has a mobile spa business and the cost to be listed is $20/mo or $200/year. Since we receive alot of traffic to our website we can refer clients to you that are searching for mobile spas in your area. To join the directory click here.

9. Why should I go with your company?
Your decision should be based on what it is that you want for yourself, what type of business you want and how much control you would like to have. We suggest to contact other companies that may be offering something similar and decide which is better suited for you.

10. How many mobile spas have you helped start-up?
We have provided our services to over 300+ companies.

11. What is the expected start-up expense for this type of a business?
It will vary depending upon the type of client's you are trying to reach and also upon your demographics. A rough estimate would be around $2,000 - 5,000. This business can be started up inexpensively and with a low ongoing overhead.

12. How many technicians should I hire initially?
A good rule of them would be a minimum of 2 technicians for each type of treatment license (2 - estheticians for facials and body treatments, 2 - massage therapists for massage, 2 - manicurists if you are offering mani/pedi's, etc…). As you see the demand for your services growing you should bring on additional contractors


13. There is another mobile day spa in my area. Can I still open one up? Can I still purchase the CD from your company?
1. Yes, no one can prevent someone from opening up the same type of business in the same area as someone else. As a business owner, you can operate any business wherever you would like. Many people view competition as a bad thing. But it can also be a very motivating and profitable thing as well. Especially with a new concept like the mobile day spa - you can actually create more public awareness of these types of services AND reach a larger number of potential customers, when more than one business is advertising and marketing.

14. Do you have projected earnings?
We can discuss with you different possible scenarios so you may get an idea of the income potential. Some owners are working their business part-time, some full-time, some are only catering to hotels, some only to men and some are only providing spa parties & not individual services or visa versa. The bottom line is your success is going to depend on how motivated you are, how much you want put into your business and which direction you want your business to focus on. You can grow it slow or fast, small or large, there are many different possibilities.

15. Do you know if there has been research conducted on the marketability of mobile spa services in my area?

The concept is too new for there to be any market research yet. But the “mobile” industry as a whole is booming. We have seen an increase in small and large cities with mobile services: dog grooming, pet sitting, groceries delivered, doctors are even making house calls again. More and more services are being offered direct to the people in their homes and offices vs. them having to go out.

16. Is there special licensing/regulations for a mobile day spa in my area?

We recommend consulting your city's local laws for mobile services or check with spa licensing boards for more information on mobile laws in your city since every city and state is different.

In some cities and states, since the mobile day spa concept is so new, there aren’t any provisions with local laws/regulations to take into account mobile services. Because the licensing agencies don’t have the time, or want to look into it any further, some people are automatically being told that they cannot open a mobile spa. Many times, this is not true. We have suggested to the few that have encountered this to look into their laws in more detail, ask questions, and be persistent. There is a legal way around most everything. Remember that massage has been performed in-home for years. Offering facials and body treatments is not so different.

The bottom line is: obtaining in-home spa services is new, but yet in so much demand, that within time, cities and states will be forced to take another look at their laws and regulations and update them to include provisions for mobile services. Then once the laws DO change, you will already have an established company, a branded name and you will be in a position to very easily adapt and offer other services or target client’s that you weren’t able to before.

EVERY one of our client’s has been able to overcome any issue. Here are some examples:

“I was told that I cannot provide “mobile” services”.
Conclusion: Turns out – the city “assumed” that this person was providing “mobile” services out of a vehicle (van) and there were specific laws against that. It may be that you need to approach it differently and not refer to the term "mobile" since to many that means a "mobile vehicle" - which would need to be licensed, health inspected etc… Also, make this point clear to your insurance company when insuring your business. They may (without you even realizing it) insure your vehicle as your “facility” location.

“I was told that I cannot provide mobile spa services in people’s homes”.
Conclusion: This person looked into it more and found out that she could however, offer her services directly to other businesses for their corporate events and also to hotels. So she targeted those clients. The hotel industry has realized that there is too much overhead in keeping up with, or building an on-site spa facility and paying employee wages, so many hotels are contracting these services out.

“I was told that I cannot offer mobile manicures and pedicures”
Conclusion: How about massage? Or facials? Focus on those services instead.

17. What can I expect to make in this business?

Here is a general scenario (but very realistic) of the income potential from this business in the early stages:

If you receive 3 hotel appts. per week ($300 total per week), throw 2 spa parties per week ($1,000 total per week), and treat 2 individuals a week (at $200 total per week) - then your total monthly take in would be $6,000 a month. As you build your brand name and recognition these numbers will increase rapidly.

It is very hard to give a figure on the industry in general. This is a business that you can run part-time, or full-time. There are also different variables involved that make a difference on how much income you bring in such as: are you working with hotels (which supply you with a lot of business with no advertising costs on your end)? any corporate accounts? are you throwing spa parties, or just focusing on individual treatments? What is the fair market value for these services in your area- how much can you charge for a treatment? All of these answers will affect your income potential.


 

 

 

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